Product Marketing (Residential Air Conditioners)

Roles and Responsibilities

• Product Strategy and Planning: Develop product marketing strategies, collaborate on product features, create product roadmaps, and manage product lifecycle.
• Go-to-Market Execution: Design and execute product launches, coordinate cross-functional teams, develop marketing materials, and manage brand messaging.
• Marketing Campaigns: Plan and execute integrated marketing campaigns, manage digital marketing, and collaborate with external partners.
• Provide sales teams with product training, sales presentations, and competitive analysis materials.
• Market Analysis: Conduct market research, analyze competitive landscape, and provide insights for product strategy.
• Budget Management: Develop and manage product marketing budget, monitor expenses, and optimize spending. Sales Strategy: Plan and execute sales management strategies to achieve sales targets in the modern trade channel.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 2 years of experience in product marketing within the consumer electronics or HVAC industry, OR a proven track record of successfully launching and other products.
• Good command of English; IELTS 6.5 above or other equivalent test.
• Proficiency in market research, data analysis, and interpretation to drive strategic marketing decisions.
• Ability to think creatively and strategically to develop innovative marketing campaigns and solutions that resonate with target audiences.
• Experience with digital marketing platforms, tools, and strategies, including SEO, SEM, social media, and email marketing.