Marketing Solutions Operations-Long-tailed Seller Segment

Job Description

Team and Role Introduction:

Long-tailed Seller Segment Lead, Marketing Solutions ThailandLazada Marketing Solutions is a strategic function that spearheads the awareness, adoption, optimization, and growth of the Lazada Sponsored Solution suite, an AI-powered set of marketing tools that help our brands and sellers grow their business. Our mission is to grow traffic and investment of Longtails Lazada brand partners with our advertising solutions. You will get to cover broad range of scopes, ranging from sales team management & operations, product go-to-market strategy, incentive scheme, data analysis to scaled initiatives. If you love building something from scratch for meaningful impact, this is the opportunity you shouldn’t miss.

- Lead Lazmall Marketing Solutions team in driving media investment among long-tail brand partners. Recognize, develop, and implement process improvement within the Business development team

- Oversee Lazada Sponsored Solutions revenue of COO Seller Segment both in managed and unmanaged portfolio.

- Maintain regular check-ins with the team to ensure progress against target, identify opportunities and areas for improvement.

- Drive team’s performance toward the goals.

- In collaboration with data and product owners, derive go-to-market strategy of Lazada Sponsored Solutions for COO Seller Segment.

- Lead the Business Development team to streamline product updates, market trends and best practices for wider COO teams.

- In partnership with internal teams, identify key data and develop compelling product narratives and success stories

- Conduct data analysis and report on a regular basis to provide recommendations for relevant stakeholders.

- Initiate, own, and manage projects across various workstreams such as incentive program, training for commercial KAMs (Internal) and other mechanism to maximize media adoption and revenue.

Lead the day-to-day operation of incentive deployment.

- Serve as a PIC of Marketing Solutions Thailand team to collaborate with regional and local cross functional teams on projects and resource allocation.

- Lead the team to resolve local brands’ technical issues with product team.

- Create and maintain sales operational excellence, procedures, training manu

Job Requirements

Requirements/Qualifications(must have):

- Bachelor's degree or equivalent practical experience.

- 6 years of sales /strategy/business development/project management experience.

- Basic understanding of digital marketing/online advertisement.

- A strong track record of project management and process improvement skills with attention to details.

- Team management or equivalent experience

- Strong verbal and written communication skills both in Thai and English.

- Ability to craft and review external-facing content.

- Effective communication and presentation skills.

- Strong analytical skills. Ability to use data to drive actionable insights.

- Proficiency in excel and data analysis is a must.

- Stakeholder management skill, service mindset, proactiveness and resilience to changes. Ability prioritizing multiple tasks and navigating independently in ambiguity.

Requirements/Qualifications(good to have):

-Direct sales operations or solutions sales experience.

-Experience in advertisement platform or e-commerce.

-Exposure to ecosystem-level projects or scaled initiatives, or experience in building business or team from scratch

-The ability to understand the strategic direction and goals of the department and support appropriate processes to facilitate achievement of business objectives.