Develop creative briefs, concepts, scripts, and storyboards for performance marketing campaigns across multiple game genres

Collaborate hands-on with designers, editors, artists, and external partners to bring creative ideas to life

Improve creative performance by leveraging campaign data, user insights, and industry best practices

Explore and implement new creative formats, storytelling techniques, AI tools, and production workflows

Analyze campaign performance and iterate on concepts based on measurable results.

Stay informed on gaming, advertising, social media, and creative trends to continuously generate fresh ideas

Partner closely with User Acquisition, Product Marketing, game studios, and Production teams to align creative with business objectives

Ensure all creative deliverables meet Plarium's quality standards and campaign goals