We are supporting our client in recruiting experienced Brand Manager to lead brand strategy and marketing initiatives in the Beauty & Personal Care industry. You will be responsible for strengthening brand positioning, developing marketing campaigns, understanding consumer behavior, and driving brand awareness and business growth.

The ideal candidate combines strategic thinking with hands-on execution and has a strong understanding of the beauty and personal care market.

Key Responsibilities

• Brand Strategy: Develop and execute brand strategies, positioning, and annual marketing plans aligned with business objectives.

• Marketing Campaigns: Plan and manage integrated marketing campaigns across digital, social media, retail, and other relevant channels.

• Consumer & Market Insights: Analyze consumer behavior, market trends, competitors, and customer feedback to identify growth opportunities.

• Brand Communication: Ensure consistent brand messaging, visual identity, and tone of voice across all marketing materials and touchpoints.

• Product Marketing: Support product launches, promotions, and go-to-market strategies in collaboration with product, sales, and commercial teams.

• Budget & Performance: Manage marketing budgets, monitor campaign performance, and use data to improve marketing effectiveness.

• Cross-functional Collaboration: Work closely with sales, product development, agencies, and other stakeholders to deliver brand initiatives.