Responsibilities :

• Formulate and implement international commercial branding strategies based on strong market analysis, competitor’s analysis and internal portfolio analysis.

• Support business vision through driving strong brand preference via brand building activities and new product development.

• Optimizing brand communication and activation that results in increased sales, brand loyalty and improving market share and customer target.

• Work with Country Manager, International Marketing Activation team on the implementation of marketing activities.

• Managing marketing spending based on budget given.

• Ensure all brand strategies are underpinned by strong and in-depth consumer understanding.

• Work closely with advertising and media agencies to ensure delivery of brand plans that are in line with budgets and brands’ positioning.

• Analyze the research findings and insights and turn them into actionable brand plans.

• Consistently monitor & analyze brand performance, distribution channels, market situation and competitors to achieve business objective and ensuring marketing budgets are met.

Qualifications :

• Bachelor’s degree or equivalent in Marketing or related field

• Minimum 3 years of experience in brand management or marketing

• Fluent in English (required as a basic communication skill)

• Willing and able to conduct international market visits

• Comfortable participating in social and business functions where alcohol may be served