Responsibilities

• Work closely with cross-functional leads to deeply understand the needs of E-commerce consumers, merchants, and influencers in the Thailand market.
• Collaborate with stakeholders to identify the key research questions that will help shape the E-commerce product strategy in Thailand.
• Identify and create the best research methods based on the question, timeline, and resourcing.
• Design and implement research, synthesize findings into practical and impactful insights to help stakeholders make decisions.
• Measure and track how product changes affect user behaviors and attitudes over time, reveal the key reasons with solid data rationale.
• Initiate foundational research and gather insights from relevant industries to help stakeholders explore the possible solutions to challenging long-term product questions.

Qualifications

• Minimum 3 years of experience in UX research, preferably in the E-commerce/tech industry.
• Bachelor's degree or above in Psychology, Statistics, Sociology, Marketing Research, Economics, International Trade, or other related fields.
• Experience using both qualitative and quantitative research methods, such as: usability studies (remote/in lab), focus groups, interviews, concept tests, diary studies, surveys, data analysis, A/B testing, etc. Be able to conduct interviews/design questionnaires in Thailand.
• Ability to work independently with limited supervision and take initiative to solve problems and learn new things.
• Ability to manage multiple projects at the same time in a fast paced environment.
• Great written and spoken communication skills to influence product partners and major company decisions.
• Ability to analyze large sample data with statistic tools, such as SQL, Python, R, SPSS.