Responsibilities:

• Oversee all social media activities as part of building, promoting and protecting brand reputation.
• Provide strategic guidance to Ford on social media planning and the Thailand social landscape, platforms, etc.
• Work closely with different departments on settings goals and targets and translate them into a comprehensive social media communications strategy and content ideas.
• Guiding and overseeing the social content production.
• Create an aligned social media content calendar with a full understanding on organic and paid strategy on different platforms.
• Actively monitoring and participate in the measurement of success on social media to determine optimization and community learnings for future content planning.
• Lead a team of social media customer engagement team to manage all inbound communications while ensuring customer satisfaction and brand tone of voice is accurately reflected in all interactions.
• Manage relationships with internal stakeholders and external customer communities.
• Collaborate closely with the local Social Account Management lead to ensure alignment on strategy and execution.
• Work with Regional IMG social leads to integrate regional strategies and best practices into the local market.
• Coordinate with our communication and marketing agency OpCOs, including Media and Creative, to ensure cohesive and effective social media campaigns.

Qualifications:

• Bachelor’s degree in marketing, business, communications or a related field required.
• At least 5 year experience in social media, marketing, business and communications. Experience in automotive industry is an added value.
• Strong knowledge of digital and social media landscapes, internet/ mobile publishing.
• Excellent planning and data analysis ability.
• Active Thai and English language skills (spoken and written).