Senior Medical Brand Manager

Responsibilities

• Develop brand strategy from brand performance analysis, HCPs research & insight, mom journey in medical channel, communication and activities tracking, market analysis, 

competitor movement analysis.

• Closely monitor business performance. Analyze key issues, opportunities, implication and provide recommendation to strength brand performance & capture business opportunities to achieve brand objectives.

• Develop brand communication and activation in medical channel to strengthen brand credibility and drive HCP commitment ladder. 

• Manage and monitor HN activation performance & make sure implementation is on track as planed and also monitor to improve effectiveness of each project. 

• Develop & manage Medical brand manager to execute brand communications and activities to achieve brand and business objectives.

• Develop and manage NPD pipeline, product portfolio, pricing strategy and channel mix for Tailored nutrition. 

• Collaborate with HN team & cross functional team to deliver business results. And make sure alignment communication across. 

• Manage Brand A&P, P&L, Sales to achieve company and brand target.

• Responsible for forecast accuracy of demand forecast IFFO Dumex (which contributed from HN activities) and Tailored nutrition.

• Contribute in monthly meeting such as HN Monthly meeting, Demand Forecast, NPD, HN & TMKT Meeting, HNA Cycle meeting, etc. 

• Committed to respect specific rules to comply with the WHO Code of Breast Milk Substitutes , HCS policy and any related regulations applying locally.

Qualifications

• Bachelor's or Master 's in Medical, Nutritional Education, Food Science or related fields.

• Strategic thinking, strong communication and influencing skills, presentation skill.

• Results oriented, with a track record of establishing clear expectations and setting objectives.

• Act speedily and efficiently to find solutions and able to prioritize multitasks and deal with time constraints and stress.

• Strong customer/consumer orientation - passion for infant and toddler nutrition and a passion for innovation.

• Minimum 3 - 5 years in a medical marketing management role in medical marketing / consumer marketing in FMCG or Pharmacy/OTC environment.