RESPONSIBILITIES

1. Strategic Planning

• Develop comprehensive marketing strategies for our programs that align with the company’s objectives and brand positioning
• Analyse international education trends, market demands, and cultural nuances to identify opportunities and tailor marketing approaches.
• Define clear goals and KPIs for the team including international students enrollment, program visibility, and brand recognition globally.

2. Team Leadership

• Manage and mentor team members through meetings and 1 on 1 sessions, overseeing all areas of Marketing and ensuring goals are met.
• Do frequent review of team’s performance, identify areas of improvement for the team members and provide prompt training where needed.

3. Process & team optimization

• Proactively identify areas of improvement for the team and execute accordingly
• Build/revamp SOP
• Collaborate with other departments to streamline processes and enhance the international student experience.

4. Digital and Global Marketing Initiatives

• Lead digital marketing campaigns targeting international audiences, utilising various platforms (digital, print, social media, etc.), and SEO strategies
• Implement strong content strategy across all marketing materials, factoring culturally sensitive information and targeted audiences
• Maintain and strengthen the company's brand through consistent messaging and campaigns.

5. Market Research & Analysis

• Conduct ongoing market research to understand the needs, preferences, and behaviours of international students in different regions, identify trends for new opportunities.
• Use data analytics to measure the effectiveness of marketing efforts and adapt strategies accordingly.

7. Budget Management and Resource Allocation

• Manage budgets effectively, allocating resources to optimise marketing campaigns in different international markets.
• Prioritise initiatives based on ROI and strategic goals for global expansion.

8. Tracking & Reporting

• Analyse campaign performance and KPIs, adjusting strategies based on data-driven insights
• Provide meaningful reports to the management team with clear actionable items.

9. Team Collaboration

• Work closely with the Management team & other departments to align marketing efforts and support overall company objectives.

10. Partnerships and Relationships

• Build and maintain relationships with external partners, educational institutions, agencies, vendors and organisations worldwide to expand the institution's reach and offerings.

QUALIFICATIONS

• Bachelors or Masters degree in Marketing, Communications, Business, or a related field.
• Proven experiences: minimum 3 years in related roles, have experiences in leading a high-performing team, preferably within the international education sector.
• Ability to develop and execute marketing and sales strategies that align with organisational objectives.
• In-depth knowledge of content and digital marketing strategy, including ads campaign, SEO, email marketing platforms, marketing automation tools, B2C/B2B database platforms and CRM systems.
• Result-oriented, demonstrated success in meeting KPI & company’s objectives
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills.
• Up-to-date knowledge of industry best practices, compliance regulations, able to adapt quickly to changing market dynamics and industry trends.
• Experience studying/living in, travelling to, or have a good understanding of our program locations: Japan,
• South Korea, Vietnam, India, Thailand and China
• English fluency is a must.