Responsibility:

• Plan and execute media campaigns for Vietnam, Indonesia and other markets as required.
• Overlook and drive success of Marketplace media investment with focus on sales results.
• Own media plans and planning activities for diverse channels: Social Media, Programmatic, Search, and Offline.

Collaboration and Coordination:

• Primary contact for Zenith Planning team
• Liaison between Central media and Electrolux local teams
• Creative delivery
• Media plans
• Monthly status meeting
• Day-to-day communication

Reporting and Analysis:

• Manage weekly and monthly reports, PCAs, QBR decks, and ad-hoc performance analysis
• Monitor key performance indicators (KPIs) like campaign reach, ROAS, and channel-specific metrics according to the MTM (metrics that matter) framework

Budget Management:

• Stakeholder Communication
• Maintain clear communication with internal teams, clients, and vendors

Qualifications:

• University degree in Digital Marketing or related field
• Minimum of 4 years professional experience in a similar role. Media agency background is preferred.
• Experience in Vietnam market is a must.
• Proven track record of analyzing insights and translating them into actionable strategies that drive results and achieve objectives.
• Proficiency in working with Ads Manager, Google Analytics, DSPs’
• Fluent in English and Vietnamese