Reporting to Senior Manager Social Commerce – you will be responsible for:
- Ensure channels TIKTOK and others (if any) are growing and deliver KPI on track
- Manage budget & P&L.
- Planning and creating engaging contents direction on social media.
- Create and edit captivating short-form videos for TIKTOK, ensuring they align with the brand’s voice, style, and target audience. Develop and execute creative content strategies for TIKTOK, aimed at building brand Awareness, driving engagement, and increasing follower growth.
- Optimize TIKTOK content for maximum visibility and engagement, including appropriate use of music, effects, and transitions.
- Monitor and analyze TIKTOK performance metrics, such as views, likes, shares, and comments, and leverage data to optimize content strategies.
- Ensuring optimal product presentation and visibility on online channels.
- Leading all initiatives across different services with platform theme and our own brand campaign for each platforms.
- Ensure consumer acquisition and retain them with satisfaction method, tool or program base on consumer behavior.
- Manage day-to-day collaboration all channel with partner/customer
- Coordinating with internal cross function and partner
- Establish and monitor progress against key performance indicators
- Monitor market trends and competitor analysis
- Responsible for partnership retain client satisfaction and tracking customer behavior based on data
- Works with internal and external stakeholders, other departments, Merchandise, marketing team, sales team, online team, agency etc.to ensure that everything is ready for go-live: branding, product and campaign.
- Work with TIKTOK platform and Brand team to ensure that activities are in place and growing business together.
The ideal candidate should possess the following background:
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience in online marketing with a focus on TIKTOK trends.
- 2-3 years of direct experiences in E-commerce and Digital Marketing from Retail.
- Direct experience E-Commerce Marketing, CRM and Database Marketing in Online Retail and digital campaign.
- Experience end-to-end customer shopping experience – UX, UI and CX
- Up-beat, positive, can-do attitude, inquisitive personality; trusted, reliable and goal-oriented.
- Fast-learner; Adaptability Quotient, analytical thinking and good communication skills; organized and dedicated.
- Good communicate both Thai and English.
- Able to work under pressure very well.
- Excellence work with MS Office task.
