Lead brand execution in retail channels to help maximize brand growth and achieve sales target
Owner of retail activation plan including in store visibility, promotion, and activation for each retail channel
Achieving brand consolidated targets through building differentiated shopper-centric account strategies and lead the translation and execution of the marketing strategy into impactful retailer program, respecting and tracking budget to achieve brand target
Work closely with product managers to lead in developing NPD Launch plan (including NPD performance tracking ) and channel activation plan to maximize brand performance
Able to take lead on recommendations of the right assortment mix, pack size role and portfolio prioritization for each of the retail channels for commercial team
Own overall brand merchandising and planogram to strengthen brand image and position in retailers.
Full Responsibility for all POSM management (planning, budgeting, design briefing & development till delivery to store)
In charge of GWP & Value Set management to achieve targeted KPI and ensure implement flawless in-store execution within agreed timeline
Plan and Monitor retail activation Budget and evaluate performance of key in-store activation (Booth Animation / Mini Event / Customer Theme / Lucky Draw / Value Set)
Work regularly and closely with Commercial team to ensure flawless execution in store in terms of shelf placement, promotion and in-store animations
Regular tracking on brand sales performance with target and develop action plan if performance is off track
Qualifications:
Bachelor’s degree in any related fields
Minimum 7 years business experience in trade marketing function
Able to work cross-functionally at all levels
Has demonstrated leadership capability (not necessarily people management), strong commercial acumen in previous roles
Consistent strong performance and results in previous roles
Strong enthusiasm on Branding and excited by new product launches
Data driven mindset with the love of marketing execution
Good networking skill and be able to build strong rapport and relationships with commercial stakeholders internally and externally
The love of working in retails/channel marketing with great eyes to spot competition and what's happening in stores
Skills
Enthusiasm
Marketing strategies
Budget Management
Performance Appraisal
Brand Extensions
Functions
Sales
Job Overview
Job Type:
Full-Time
Company
L'Oréal
14 active jobs
Industry:
Consumer Goods, Retail & E-Commerce
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