Job description

• Developing PR strategies and campaigns for TH and local AEC+3 country.
• Preparing press releases, keynote speeches, executive interview scripts and branded material.
• Building positive relationships with stakeholders, media and the public.
• Collaborate with internal teams (e.g. Marketing team, Business strategy team, AEC+3 Branch Manager).
• Edit and update Branded materials and publications (e.g. brochures etc.).
• Prepare and distribute press releases.
• Organize PR events (e.g. press conferences, press interview, media visit) by working closely with Marketing chapter).
• Seek opportunities for partnerships, sponsorships, and advertising.
• Address inquiries from the media and other parties.
• Manage local PR agency.
• Track media coverage and follow industry trends.
• Prepare and submit PR reports.
• Manage PR issues.

Key Deliverables: both External and internal PR

• PR content: Press release, press visit, press interview to TH press or media to promote regional business or regional branding.
• Organize annual PR event: Press conference.
• PR content in KBank owned media to let KBank staffs get to know more regional business e.g. Note Master, KBank platform.

Qualification

• Bachelor/Master's Degree in Public Relations, Journalism, Communications or a related field
• Proven experience as a Public Relations Officer or similar PR role
• Experience managing media relations (online, broadcast and print)
• Background in researching, writing and editing publications
• Proficient in MS Office and social media
• Strong communication ability (oral and written) in English
• Ability to work under pressure