Key Responsibilities
Category P&L Ownership & Growth Metrics:
- Own and manage the P&L and growth metrics for the GM category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam).
- Oversee annual budget allocation and ensure financial targets are met or exceeded.
Category Strategy Development & Execution
- Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals.
- Leverage historical data and market insights to inform decisions and improve customer experience.
- Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for GM.
- Share best practices and foster collaboration within the regional team to maximize efficiency.
Seller Acquisition & Brand Development
- Develop strategies to onboard high-quality sellers and brands.
- Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality.
- Drive brand development and acquisition efforts to strengthen Lazada’s market position.
Team Leadership & Cross-Functional Alignment
- Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations.
- Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution.
- Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers.
- Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.
Requirements
- Bachelor degree from a reputable institution
- Min 5 years in a senior level position in brands, e-commerce or retail. Preferably in GM/ FMCG industry.
- Solid commercial acumen with a proven ability to craft and execute strategies that drive growth and profitability
- Experienced in managing multi-brands or large seller communities.
- Strong negotiator and good at relationship management (both internally and externally), navigating high paced & complex environments successfully
- Demonstrated ability to lead, develop, and inspire teams across diverse geographies
- Hands-on, extremely pragmatic and entrepreneurial
