Online Media Planning Manager (Marketing Communication)

Key Roles and Responsibilities

• Develop and manage 360-degree communication plan for platform and top brand campaigns
• Coordinate with media owners such as Social Media, CRM, Paid, PR and In-store Communications to ensure comprehensive communication across channels based on sales targets, promotions and market trends
• Lead the planning and execution of campaign communication optimization to meet business objectives
• Collaborate with cross-functional teams such as Storewide, Category Marketing and Offline Marketing Communications to ensure a streamlined messaging and communication phasing
• Support marketing content ideation to increase brand awareness, generate engagement, drive traffic and generate sales
• Develop content brief and work with Graphic and Copywriter for effective communication
• Maintain and enforce brand guidelines to ensure a consistent brand voice and identity
• Consolidate media performance from channel owners for campaign post-mortem
• Stay up to date on the latest industry trends and suggest relevant content to increase engagement and sales opportunities

Qualifications

• Bachelor’s degree, preferably in marketing or communications
• Solid experience in marketing communications from brands or media planner from marketing/media agency
• Strong project management and organizational skills
• Excellent communication and interpersonal skills
• Creative thinking with an eye for detail and design
• Ability to work collaboratively in a fast-paced environment
• Good command of English and Thai (both verbally and written)