Position Summary:

• Responsible for creating and delivering marketing tactics and advertising campaigns.
• Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes.
• Responsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packages.
• Manages the marketing and implementation of programs and analyzes their effectiveness.
• May be responsible for processing and/or scheduling web-based advertising.
• Develops models for vertical markets, campaigns and ad models and conducts research studies.
• Responsible for implementing and driving channel programs.
• Defines and maintains VAR programs and agreements; recruits and develops joint business ventures of VARs and defines and implements VAR marketing, training and support programs.
• Responsible for planning and market research activities designed to increase sales growth and expand market share.
• Develop and implement strategic marketing policies and objectives.
• Evaluate and adjust strategies to respond to changing and/or competitive markets.
• Identifies and maintains relationships with product partners, third-party vendors, etc. Responsible for strategic customer acquisition programs.
• Develops and implements direct mail programs; develops, conducts and maintains consumer marketing and customer profiling practices and directs list management and analysis.
• Develops marketing strategies for new and existing products and services.
• Researches trends and technologies to meet customer needs.
• Works with sales to ensure that sales reps have the necessary collateral and advertising materials.

What you bring to the role:

• Manages large team which would typically consist of both experienced professionals and supervisors/managers.
• Focus on policy and strategy implementation of operational plans.
• Problems faced may be difficult to moderately complex.
• Influences others outside of their own job area regarding policies, processes and procedures.
• Receives assignments in the form of objectives and determines how to use resources to meet schedules and goals.
• Provide input in defining operation plans and strategies.
• Provides input into strategic decisions that impact functional area.
• Manages subordinate professional staff, may manage lower level associates through Supervisor/Manager.
• Works toward objectives established by upper levels of management.
• Will recommend and implement departmental-specific procedures.
• Assignments are defined in terms of objectives.
• Provides input to strategic decisions that affect functional area of responsibility.
• Objectives for the assigned area defined by upper management.
• Latitude to make decisions to achieve goals.
• Assists executives in defining operational plans and strategies.
• Managers at this level may become involved in day-to-day activities where their acquired expertise and knowledge provide direction to subordinates.
• Uses interpersonal skills to influence customers, suppliers and other comparable level managers.
• A four-year college degree (or additional relevant experience in a related field).
• Minimum of a 4-year degree and 8 years functional experience including a minimum of 5 years position-specific experience.
• Minimum of 5 years of supervisory experience preferably managing through subordinate managers.
• Mastery over subject area, ability to make significant contributions to the company
• This is not a complete listing of the job duties. It’s a representation of the things you will be doing, and you may not perform all of these duties.