Marketing Manager – Branding, Social & Paid Media

Tiki is one of Vietnam’s most trusted and loved e-commerce platforms. We aim to deliver not just goods, but great experiences – fast, safe, and meaningful. At the heart of this mission is our brand – and we’re looking for a Marketing Manager who can help shape and grow that brand through storytelling, social engagement, and performance marketing.

Role Overview

We are hiring a Marketing Manager to lead Branding & Social as well as Paid Media teams under the Campaign & Marketing division. This role requires a strong brand mindset, creative storytelling ability, and performance acumen to ensure brand activities not only build long-term value but also drive real business results – especially in traffic, user engagement, and NMV.

You will report directly to the Campaign & Marketing Director and manage a cross-functional team of 6 members.

Key Responsibilities

1. Brand Building & Social Leadership

• Develop and implement brand strategies to strengthen Tiki’s emotional connection with users.
  
  

• Lead brand storytelling efforts across all channels – owned, earned, and paid.
  
  

• Oversee Tiki’s social media presence, working with in-house teams and agencies to drive engagement and build community.
  
  

• Collaborate with KOLs, creators, and partners to bring the brand voice to life.
  
  

• Ensure all creative output is on-brand, consistent, and aligned with strategic goals.
  

2. Paid Media & Performance

• Lead the Paid Media team (Meta, Google, Tiktok, Affiliate, etc.) with a focus on driving traffic and NMV while supporting key business and campaign objectives.
  
  

• Plan and execute 360 marketing campaigns, integrating brand and performance elements.
  
  

• Balance brand consistency with business growth – knowing when to invest in storytelling and when to scale results.
  
  

• Work closely with CRM, Growth, and Business teams to align paid strategy with overall marketing goals.
  

3. People & Process Management

• Manage and develop a cross-functional team, providing regular feedback, mentoring, and development plans.
  
  

• Set clear KPIs for both brand and paid media activities.
  
  

• Monitor campaign effectiveness and optimize performance through data and insight.
  

Requirements

• 6+ years of experience in Marketing, Brand, or Digital Media, with at least 3 years in a leadership role.
  
  

• Strong experience in both brand communication and paid digital marketing.
  
  

• Proven ability to manage cross-functional teams, with successful brand and growth campaigns.
  
  

• Deep knowledge of social platforms, KOL/influencer trends, and user engagement tactics.
  
  

• Strong analytical mindset – comfortable working with data to optimize media and storytelling.
  
  

• Excellent collaboration, leadership, and stakeholder management skills.
  
  

• Experience in e-commerce, tech, or consumer brands is highly preferred.
  
  

• Fluent in Vietnamese and confident in professional English (both written and verbal).
  

Why You’ll Love This Role

• Own the brand voice of one of Vietnam’s most recognizable tech companies.
  
  

• Lead meaningful campaigns that combine emotion and performance.
  
  

• Work in a fast-moving, supportive, and highly collaborative environment.
  
  

• Attractive compensation, hybrid work, and long-term career opportunities.