รายละเอียด
This position is responsible for working with the team lead to execute strategic initiatives campaign planning, managing, and developing for assigned campaigns. To be able to lead and initiate projects, you have to clearly convey your strategies and concepts to marketing team members, as well as external partners and stakeholders.
ความรับผิดชอบ
- Manage all aspects of marketing campaign planning and execution with full-scale media plan (360 degrees)
- Translate business data into a marketing approach and ideate marketing campaign initiatives and creative strategies
- Plan and develop marketing campaigns and related activities based on strategic initiatives for increasing brand awareness, user engagement, number of active customers, sales, revenue, and other related KPIs
- Develop, execute, and analyze marketing campaigns to meet marketing goals, finding effective ways to improve performance
- Develop and implement relevant KOL plan that align with campaign goals and brand values to enhance visibility and credibility
- Oversee market trends and competitors for building long term and short-term marketing campaign strategies
- Research user needs and analyze for establishing humanized, entertaining, and creative activities
คุณสมบัติ
- Bachelor’s degree in marketing, communications, or related
- Minimum 3 years marketing experience in banking / financial industry / FMCG / Retail / Advertising Agency
- Experience in managing campaigns or projects management & budgets
- Result oriented and record of initiating projects & activities
- Understanding of marketing funnels, analytics, and marketing strategie to create & lead creative and fast-moving projects
- Ability to meet deadline, self-management skills and the ability to handle tasks with speed and accuracy
- Has experience supervising team members and good team player, fast Learner, flexibility and service mindedness
