Key Roles and Responsibilities:

• Devise commercial strategy and online brand plan for selected brands, covering assortment, pricing, marketing, campaigns, and promotions to achieve sales targets, customer acquisition goals, and maintain GP, budget, and P&L alignment with KPIs.
• Oversee marketplace stores, including product management, campaigns, & promotions, ensuring compliance with platform standards and optimizing overall store operations.
• Collaborate with Central category heads on assortment and inventory management, brand guidelines, and pricing in coordination with merchandising teams.
• Develop and execute digital & performance marketing strategies and manage e-commerce budgets to drive traffic, sales, and optimize spending across channels for maximum ROI.
• Understand and uphold each brand’s essence and guidelines to maintain brand equity while driving sales.
• Prepare and present performance reports, highlighting impact, key learnings, and improvement opportunities to the management team.
• Manage good relationships with key stakeholders, including operations, finance, graphic design, and other relevant teams.
• Support project management efforts as part of the strategy team, ensuring timely and efficient execution of assigned tasks and initiatives.
• Stay updated on the latest e-commerce trends and technologies.

Qualifications:

• Bachelor’s degree or higher in Business, Marketing, or a related field
• 3-5 years of experience in e-commerce management, digital marketing, or related roles (experience in a commercial role at Lazada or Shopee is a plus)
• Proficiency with numbers and strong analytical skills, with the ability to track performance and make data-driven decisions
• Strong project management skills with the ability to handle multiple tasks and projects efficiently while coordinating with various stakeholders
• Ability to work under pressure and solve problems effectively
• Capability to thrive in a fast-paced, dynamic environment with a can-do attitude, hands-on approach, and commitment to continuous improvement
• Professional proficiency in Thai and English, both verbal and written