Head of Marketing & Communications (E-Commerce & New Business)

Responsibilities

• Develop and implement a comprehensive marketing communications strategy to support e-commerce solutions and related services on LINE
• Leverage the unique features and user base of the LINE platform to drive engagement and sales
• Plan, execute, and optimize multi-channel marketing campaigns to drive traffic, engagement, and conversions
• Oversee content creation to ensure consistency in brand messaging and quality
• Utilize LINE’s in-app features like LINE POINTS, stickers, and notifications for promotional activities
• Manage and optimize digital marketing channels within the LINE ecosystem, including LINE Official Account, LINE Ads, and more
• Stay updated on the latest digital marketing trends and technologies relevant to e-commerce
• Monitor user behavior to refine marketing tactics as well as track, analyze, and report on the performance of all marketing campaigns
• Use data-driven insights to optimize marketing strategies and improve ROI for campaigns and business
• Manage the marketing budget, ensuring effective allocation of resources to maximize impact and ROI
• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment; set clear goals and performance expectations for the team
• Work closely with other departments and business units to ensure cohesive marketing efforts
• Collaborate with external agencies and vendors as needed to enhance marketing initiatives

Qualifications

• Bachelor's or higher degree in Marketing, Mass Communications, Business, or a related field (Master's degree preferred)
• 10-15 years of experience in Marketing Communications development, Digital Marketing, or Brand Management, with at least 3-5 years in a leadership role and a track record of driving growth
• Strong understanding of Mar-tech, digital marketing channels, content marketing, and the LINE ecosystem is a plus.
• Creative and strategic thinker with strong problem-solving skills, highly organized and detail-oriented, with the ability to thrive in a fast-paced environment
• Excellent project management and communication skills, with the ability to craft compelling messaging for target audiences within deadlines
• Ability to develop and execute marketing and communications plans that align with business objectives
• Analytical mindset with the ability to interpret data and insights to drive decision-making
• Experience managing cross-functional teams and collaborating with internal stakeholders