Head of Lead and CRM Data Analysis

Key Responsibilities:

• Work closely with Business Campaign Optimizer to understand the campaign criteria and also provide feedback in case that there is some tools limitation or data issue.
• Deliver a quality lead generation result step-by-step such as WTF result and lead generation raw data including self quality control.
• Evaluate and simplify daily-used data and provide preliminary solution to make an effective prep-data in order to reduce lead generation effort.
• Supervise the execution, monitoring of Business Campaign and ensure campaign implementation follows with team’s direction.
• Explore new CMS tool or solution to reduce workload and improve lead generation performance.
• Prepare new ready-to-used data in marketing data mart in terms of having new campaign generation and also improve data accuracy.
• Address lead generation problem and raise to related parties to get a solid solution to prevent a possible delay.
• Work closely with Campaign Optimizer, MIS and CRM teams.
• Use CMS tool or campaign automation platform to generate end-to-end marketing leads; Direct Marketing, Market Survey and Social Custom audience, Marketing Fulfillment and loyalty rule-based.
• Continue to ensure the readiness of CMS equipped to answer business requirement.
• Develop requirement and work closely with MIS for CMS new component, new data prep, new lead process and new auto-tracking including near-time lead generation.
• Ensure and Monitor lead generation process that is set as automate; daily, weekly and resume process in timely manner.
• Work with CRM team on requirement to serve marketing functions.
• Conduct Pre/Post analysis or tracking for lead generation assignment and provide way of improvement.
• Commit to lead generation effectiveness; accuracy, success rate, contribution to retail business volume.
• Manage team member to deliver lead generation within agreed timeline.
• Provide a quality assurance framework and apply those to team member to improve lead generation quality.
• Lead the innovation team and analyze, optimize campaigns, and deliver data-driven insights, as well as work with Campaign Optimizer.

Qualifications:

• Bachelor’s Degree Major BBA / Econ or related field.
• Sales Management or CRM field experienced at least 7 yrs.
• Experience in Banking business or other Financial services industries.
• Opportunity Analyze& Visualized (Proficient Power Point).
• Sales Channel Knowledge.
• Productivity Forecast & Planning.
• Funnel Performance Logic.
• Good communication skills both business and IT.
• Strategic decision making.