Data Analyst (Digital Marketing)

Roles and Responsibilities:

● Data Collection and Analysis:

-Gather and analyze data from various sources, including website analytics, app analytics, social media platforms, marketplaces, and CRM systems.

-Utilize SAP S4 HANA, Firebase, Google Analytics, Data Studio, social media analytics (Meta, TikTok, etc.), AppsFlyer, Tableau, Looker, and other relevant tools to extract and analyze data.

-Conduct in-depth analysis of marketing campaign performance, customer behavior, and market trends.

● Marketplace Data Analysis:

-Collect and analyze data from marketplaces such as Shopee, Lazada, and TikTok Shop to understand sales performance, customer behavior, and market trends.

-Integrate marketplace data with other data sources to provide a comprehensive view of customer interactions.

● Data Integration and Warehousing:

-Develop and maintain data pipelines and data warehouses to ensure data accuracy and accessibility.

-Integrate data from multiple platforms and channels to create a comprehensive view of customer interactions.

-Ensure data integrity and consistency across all platforms.

● Dashboard Creation and Reporting:

-Develop interactive dashboards and reports to visualize key performance indicators (KPIs) and provide actionable insights.

-Create regular and ad-hoc reports to track campaign performance, customer acquisition, and sales growth.

-Present findings and recommendations to the marketing team and other stakeholders.

● Performance Monitoring and Optimization:

-Monitor campaign performance and identify areas for improvement.

-Conduct A/B testing and other experiments to optimize marketing campaigns.

-Provide recommendations to improve customer acquisition, retention, and conversion rates.

● Cross Platform Analysis:

-Ability to do data analysis across all platforms and channels.

Qualifications:

● Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, or a related field.

● Minimum of 3+ years of experience in data analysis, preferably in an e-commerce or digital marketing environment.

● Proven track record of providing actionable insights that drive business results.

● Strong understanding of online marketing metrics and KPIs.

● Proficiency in SAP S4 HANA.

● Advanced skills in using data analytics tools, including: Google Analytics, Data Studio, Firebase, Social media analytics platforms (Meta, TikTok, etc.), AppsFlyer, Tableau, Looker, ETC