Strategic Initiatives, Operations Projects & PMO:
- Set up a sales operations team; introduce a customer tiering using statistical methods & create an operations flow to uplift high-volume traders’ experiences
- Market, revenue & gap analysis; perform improvement on fee credits spending with a new tracking process, introduce new platform fee tiering scheme
- Research digital assets license opportunities to expand the market base
- PMO to drive new product & features completion; reKYC, CRM tool
- PMO to facilitate business, data & product team on product & data related tasks e.g. Commercial dashboard, Backend users tagging, Data request SOP
Data Analysis & Commercial Projects:
- Initiate a user segmentation (tiering); adopted as a framework by all teams to draw implications to improve overall active user number
- Track commercial metrics (#users, cost) to create a projection for management
- Provide centralized data tracking with strategic implications to optimize users’ revenue generation e.g. Newmarket maker fee scheme, Suggesting optimal spending on different users’ micro-segmentations
Business Projects Support:
- Enterprise Funnel Optimization
- Fee sharing scheme improvement for enterprise partnership through data deep dive & segmentation analysis
- Revamp operational process for VIP customer's cases inquiries & workflow
