CANDIDATE PROFILE
Education And Experience
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years’ experience in the sales and marketing or related professional area.
OR
- 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years’ experience in the sales and marketing or related professional area.
CORE WORK ACTIVITIES
Developing & Executing Sales and Marketing Strategies
- Develops sales goals and strategies and ensures alignment with the brand business strategy.
- Executes the sales strategy and ensures individual booking goals are met for both self and staff.
- Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
- Ensures the development of a strategic account plan for the demand generators in the market.
- Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
- Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
- Reviews the STAR report, competitive shopping reports and uses other resources to maintain an awareness of each property’s market position.
- Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
- Attends sales strategy meetings to provide input on weekly and overall sales strategy.
- Suggests innovative marketing ideas and proactively develops deployment strategies to continue to grow market share for each property.
Maximizing Revenue & Managing Profitability
- Evaluates and supports market sales account deployment.
- Monitors and evaluates event booking and market sales performance for each property.
- Ensures Sales teams understands and are leveraging customer/guest demand engines to full potential.
- Ensures focus is on proactive selling as well as reactive selling.
- Participates in sales calls with members of the Sales and Marketing teams to acquire new business and/or close on business.
Managing Public Relations
- Develops strong community and public relations by ensuring property participation in local, regional and national tradeshows and client events.
- Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
- Supports the General Managers by coordinating crisis communications.
Building Successful Relationships
- Develops strong partnerships with local organizations to further increase brand/product awareness.
- Develops and manages internal key stakeholder relationships.
- Serves as the sales contact for the General Managers, property leadership teams, event booking, and market sales leaders.
- Serves as the property sales liaison with market sales/cluster sales, Event Booking, Revenue Management, Event Management, Regional Marketing Communications and other property departments as appropriate.
- Serves as property authority on sales processes and sales contracts.
Ensuring Exceptional Customer Service
- Serves as the sales contact for customers; serves as the customer advocate.
- Participates in and practices daily service basics of the brand.
- Executes exemplary customer/guest service to drive customer/guest satisfaction and loyalty by assisting the customer/guest and ensuring their satisfaction before and during their program/event.
- Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the property and the brand.
- Gains understanding of each property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
- Executes and supports Customer Service Standards and property’s Brand Standards.
Additional Responsibilities
- Works with Human Resources, Engineering and Loss Prevention to ensure compliance with all applicable regulations and/or union requirements.
- Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
