Identify opportunities based on category insight and understanding to growth the size and value of assigned product category in modern trade channels.
Develop yearly category & channel plan in area of assortment, visibility and merchandising in line with brand guideline.
Work on key strategic projects with retailers, aiming to influence purchasing behavior, drive in-store activity for the brand portfolio, and support the sales effort in the creation and implementation of innovative and effective trade support activities.
Develop winning customer propositions for key strategic initiatives including major innovation launches, across multiple channels based on strong insight into those customers and their shoppers.
Provide a channel plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities.
Provide market ongoing trend analysis, account-specific data and accurate information to track key performance indicators versus objectives and address complex business problems.
Supervise team member to lead their own implementation and execution.
Essential Qualifications, Skills and Experience
Bachelor's degree in business administration or related fields
5 years experience in trade marketing or category management in modern trade channel (prefer experience in FMCG)
Strong experience of category management and customer marketing
Proven ability to use data and analytics to develop insights, turning insight into actions
If have experience in managing and leading teams will be advantage.
Skills
Marketing
Data Analytics
FMCG
Functions
Marketing
Job Overview
Job Type:
Full-Time
Company
Boon Rawd Brewery Co., Ltd.
19 active jobs
Industry:
Consumer Goods, Retail & E-Commerce
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