Responsibilities

Strategic Responsibility for Category Growth:

• Develop and execute strategies to achieve sustainable growth and market leadership within designated categories.
• Identify market trends, consumer insights, and competitive dynamics to capitalize on growth opportunities.

Strategic Localized Product Management:

• Manage product lifecycle from inception through to market launch and ongoing management.
• Collaborate with global teams to localize product offerings that resonate with regional markets.

Local Sourcing:

• Establish and maintain relationships with local suppliers to ensure quality, cost-effectiveness, and continuity of supply.
• Negotiate terms and agreements that support business objectives and minimize risk.

Supplier Management:

• Oversee supplier performance, including quality, delivery, and cost management.
• Implement strategies to optimize supplier partnerships and mitigate supply chain disruptions.

Localized Marketing of Product Ranges/Tools:

• Develop and execute localized marketing strategies to drive awareness, engagement, and sales.
• Coordinate with markets and function teams to create compelling campaigns tailored to regional preferences.

Training for Sales Teams:

• Provide training and support to sales teams on product knowledge, selling techniques, and market positioning.
• Equip sales teams with the tools and resources necessary to achieve sales targets.

Digital Marketing Plans:

• Partner with Market and Digital teams to development and implement comprehensive digital marketing plans to enhance brand visibility and drive online sales.
• Utilize analytics and market insights to optimize digital campaigns and improve ROI.

Stocking Plans:

• Partner with Market and Inventory teams to develop stocking strategies aligned with demand forecasts, seasonal trends, and market dynamics.
• Ensure optimal inventory levels to meet customer demand while minimizing carrying costs.

Competitive Pricing Plans:

• Partner with Market and Pricing teams to develop competitive pricing strategies based on market analysis, cost structures, and value propositions.
• Monitor pricing trends and adjust strategies to maintain competitiveness and profitability.

Competitor Intelligence:

• Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats.
• Use insights to refine product positioning, marketing strategies, and overall business tactics.

Focused Segment Plans:

• Develop and execute segment-specific strategies to target key customer groups and market segments.
• Customize product offerings and marketing messages to meet the unique needs of each segment.

If you have the following skills and experience, we want to hear from you:

• Proven experience in a senior management role with a focus on strategic planning and execution.
• Strong leadership and decision-making skills with a track record of driving results.
• Extensive knowledge of industry trends, market dynamics, and competitive landscapes.
• Proficiency in financial analysis, budgeting, and forecasting.
• Excellent communication, negotiating and influencing skills.
• Ability to take ownership and set own goals and priorities.
• Influencing, internal networking, and cross-function collaboration skills in a matrix organisation
• Proven track record for leading and engaging teams through change