Responsibilities:

1.Drive Retail Media Strategy and Execution:

• Develop and implement a comprehensive retail media monetization strategy aligned with overall business objectives.
• Collaborate with cross-functional teams to ensure alignment between retail media efforts and marketing, sales, and product strategies.
• Stay abreast of industry trends, competitive landscape, and changes in consumer behavior to identify new opportunities for retail media monetization.
• Drive sales of current retail media inventory (in store media, social media, CRM, onsite, event space, and off-site)

2.Campaign Management:

• Oversee the execution of retail media campaigns, optimizing for maximum revenue generation.
• Analyze performance metrics and provide insights to enhance campaign effectiveness.
• Work closely with internal and external partners to develop innovative and impactful retail media campaigns.

3.Vendor / Merchandising / Brands Relationships:

• Cultivate and manage relationships with retail media partners and vendors.
• Negotiate and optimize contracts with vendors to ensure favorable terms for the organization.
• Stay abreast of industry trends and emerging opportunities in the retail media landscape.

4.Data Analysis:

• Utilize data analytics tools to analyze and interpret performance data, identifying areas for improvement and revenue optimization.
• Use data to prepare to pitch and share post results campaign to advertisers
• Provide regular reports and insights to leadership on the effectiveness of retail media initiatives.

5.Collaboration:

• Collaborate with internal teams, including marketing, sales, and product development, to align retail media strategies with broader business goals.
• Work closely with clients and partners to understand their objectives and tailor retail media solutions to meet their needs.

6.Budget Management:

• Develop and manage budgets for retail media initiatives, ensuring efficient allocation of resources to maximize ROI.
• Ensure revenue target are achieved under budgeted expenses

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• Proven experience in retail media, digital advertising, or related fields.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and negotiation skills.
• Demonstrated ability to develop and execute successful retail media strategies.
• Familiarity with advertising technology and retail media platforms.
• Ability to thrive in a fast-paced, dynamic environment.