Brand Manager, Elemis

Key responsibilities:

Numerical Objectives

• Full responsible of P&L management and budget.
• Ensure achievement and accountability for brand target.
• Tracking of sales and marketing KPIs on weekly, monthly, and yearly basic.

Marketing

• Develop and execute overall marketing strategies that align with brand direction to achieve business ambition through yearly plan, marketing calendar & operational marketing plan.
• Identify market key bet with regional team from insightful data, market trend and historical data to have the comprehensive marketing calendar that resonates with brand direction, sales target and market opportunity.
• Accountability for product planning, forecasting of saleable, collaterals, samples by working closely with demand planning team through 24-month planning, NPD forecast and S&OP meeting to ensure product availability throughout the year.
• Drive communication & PR strategy to gain awareness, engagement and brand love with PR executive, as well working with external PR agency to expand stronger brand networking.
• Build owned media platform to create strong engagement between brand and consumers with social executive. Be able to identify effective type of content for the brand and content pillar that relevant to target audience and align with launch direction.
• Work with media agency to scale up media coverage & brand visibility through media strategy for overall brand & product launch. Review media performance from top-to-lower funnel based on weekly basis and be able to recommend next step for the best media efficiency.
• Build consumer engagement plan and strategy, devise customer recruitment plan and retention program and CRM- brand-specific activities to drive brand sales.
• Lead to implement loyalty program to roll out in all doors. Be able to evaluate campaign effectiveness and next step.

Retail Operation

• Lead retail channel strategy to ensure retail execution excellence in all channels.
• Drive productivity and service skills of ELEMIS Pro with Retail Manager, Field Coach, Retail Operation and Training Manager
• Oversee day-to-day execution, trade activities including analysis on results in order to catch up with market competitiveness and recommend further actions
• Develop ELEMIS Pro & Therapist competency with Training Manager and Field Coach through brand training protocol and evaluate their performance with constructive development plan every quarter
• Take ownership by work with Visual Merchandising Manager (local & regional) to create the best customer journey & visual impact for focused product
• Partner with department store and Key Account Manager to leverage store performance and uplift sales opportunity, request visibility and partnership

E-Business

• Lead E-business sales with eCommerce Manager with yearly plan and support marketing expenses & activation to drive traffic and conversion, sell-in & sell-out
• Orchestrate 360 communication with e-Business plan to create seamless customer journey
• Work closely with eCommerce Manager, enabler, and media agency to drive qualified & quantified traffic to platform, manage promo, visibility and media performance

SPA

• Support APAC SPA Director to drive SPA sales through marketing activation/support (i.e., event, VM)
• Coordinate with local team to facilitate local operation (PO, Tester, Training support) to ensure customer satisfaction and smooth operation
• Be the main contact point to facilitate on importation & licensing

Qualifications

• Bachelor’s degree or master’s degree in business administration, marketing, strategy or any related field.
• 7+ years of experience in brand management, preferably in the luxury beauty or skincare retail industry
• Strong command of communication in English
• Has extensive experience of sales, operations, and training.
• Proven ability to oversee all sales and operational activities.
• Experience in strategic planning and executive.
• Knowledge of structuring sales quota, commission scheme and revenue expectations
• Exceptional verbal and written communication and interpersonal skills
• Sales drive and results focus.
• People management experience
• Coaching and counselling skills
• Thoroughness in problem solving
• Setting priorities in tasks planning
• Analytical mindset