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    Brand Manager (Cosmetic)

    Hybrid
    , Thailand
    Posted: July 16, 2024
    Position Details

    SPECIFIC ACCOUNTABILITIES:


    NUMERICAL OBJECTIVE:


    • Achievement and accountability for individual brand targets - up to profit contribution level for each brand.
    • Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.


    Manage the brand marketing budget, ensuring efficient allocation of resources.


    • Monitor expenses and ensure all activities are cost-effective and within budget.
    • Track and analyze the performance of marketing campaigns and initiatives.
    • Use key performance indicators (KPIs) to measure brand health and campaign effectiveness, adjusting strategies as needed.


    MARKETING:


    • Develop brand specific marketing calendar.
    • Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
    • Develop and provide marketing collaterals (i.e. POS displays etc).
    • Devise customer recruitment plans for each brand - eg. Workshops, promotional activities, etc.
    • Devise customer retention programs and CRM brand-specific activities to drive brand sales.
    • Accountability and tracking for the brands' Advertising & Promotional Expenditure.


    INVENTORY:


    • Accountability for individual brands' inventory levels in order to maintain healthy inventory turnover ratio on each brand.
    • Stock forecasting on new and existing products (including GWPs) of brand responsible.
    • Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.


    DISTRIBUTION:


    • Work with sales team to provide support to garner entry into alternative distribution channels.


    DIVISION MANAGEMENT:


    • Provide leadership, guidance and direction for team members towards building and strengthening internal department structure.


    OTHERS:


    • Able to react to change productively and handle other essential tasks as assigned.
    • To have a strong and good working relationship with the principals.
    • To have a strong and good working relationship local internal team and regional team.


    Requirements:


    • Female or Male, age over 30 years old / Thai nationality
    • Marketing or Sales experience in beauty industry will be an added advantage
    • Strong presentation and communication skills
    • Marketing type, initiative, dynamic, highly committed and result-oriented.
    • Experience in marketing budget planning and P&L analytical
    • Pleasant and Mature personality, well organized and hard working style.
    • Good at problem solving, quick to respond and able to work outside when needs.
    • Excellent, proven interpersonal, verbal and written communications skills.
    • Excellent computer literacy in MS-Office (Word, Excel, Power Point).
    • Fluent in English language skill.
    • Bachelor's degree or higher in Marketing, or related field
    • Marketing principle
    • Brand Management



    Skills
    Marketing
    Leadership + Management
    Brand development
    Beauty Industry
    Communication skills

    Functions
    Sales

    Job Overview

    Job Type:

    Hybrid


    Company

    LUXASIA logo

    LUXASIA

    20 active jobs

    Industry:

    Consumer Goods, Retail & E-Commerce

    Ready to Apply?

    Submit your application now and take the next step in your career journey.

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