Master Degree in Marketing and/or Business Administration or related field
At least 7 years of working experience in Brand Management with FMCG or Food Business
Strong commercial and research
Good analytical, creative, initative, proactive and self motivated
Demonstrated leadership, collaborative, communication and negotiation skill
Good command in computer literacy and English (Japanese speaking is advantage)
Ability to effectively work under tight deadlines, multi-tasking and manage projects independently
Key Roles and Responsibilities
Lead and manage strategic and tactical marketing plans to drive overall brand growth and business objectives, including messaging and strategy as well as media plan development and execution.
Plan, Organize, Implement and Control all marketing functions such as new product launch plan, set up pricing according to price structure.
Work collaboratively with team to create and manage marketing communication plan for brands from strategic direction to execution and budget management and evaluation.
Gain a deep understanding of customer experience and needs, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive profitable growth.
Work closely with agencies (advertising, creative and activation agencies) and distributor to implement and monitor effective A&P spending-media, promotions, public relations and event marketing.
Manage brand P&L and improve spend efficiency.
Manage E-Commerce (c-comemrce) marketing to create brand awareness, visibility, communication effectiveness and touchpoint to consumer/ shopper and customer
Lead in portfolio management & develop NPDs that satisfy consumer needs as well as company's benefit in alignment with the RBD.
Develop NPD concept and product formulation and price strategy.
Work cross region and functionally with sales, trade marketing, R&D, supply chain; packing to develop NPDs along with go-to-market strategies.
Develop TVC, POP and OOH Media and other tools to support sales team
Analyze market trend, competitors’ strategy, activities, and performance in order to develop brand winning strategy.
Analyze and understand market trends, market/ consumer insight, shopper data and consumer preference.
Analyze consumer behavior & consumer needs.
Analyze competitor data (Media & Sales performance).
Provide suggestions and recommendations for changes to country plans based on analysis
Skills
Marketing
Business administration
Proactive
Creative
Functions
Sales
Job Overview
Job Type:
Full-Time
Company
Glico
8 active jobs
Industry:
Other
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