Job responsibilities

• Monitor Direct Marketing tools and associated operations:
• Support the teams to follow up and monitor the results of direct marketing campaigns.
• Receive and despatch communication tools and gifting, etc.
• Ensure smooth process of Direct Marketing actions and maintain goal focus within the Boutiques
• Improve database accuracy and CRM system on hand to optimise the boutique KPI’s, monitor the capture rate performance

Boutique Event Planning:

• Support the Client Marketing Manager in the organization of in-store and out-store events
• Reinforce standards such as the Boutique decoration, VM display, F&B and selection of collections to be shown to client
• Collect and share feedback on Direct Marketing activities with Management and HQ
• Partnership with Department Managers / Boutique Managers to plan and execute different product launching event and work on OTO planning to meet monthly target
• To work with SAs before each OTO to prepare a range of target products to present to clients
• Propose and facilitate local events with ROI to increase client loyalty

Training and coaching to sales team:

• Provide training, motivation and coaching to sales staff to upgrade their clienteling, service and calling skills and grooming standards
• Demonstrate excellent product and range knowledge, and share your knowledge through training sessions with the rest of the team
• Meet your individual sales targets and distribute the sales contribution across the Thailand business as required
• To ensure all individual SA is managing client relationships via the use of the new BeDior system to meet business goals
• Develop and implement in-boutique programs to stimulate CDM awareness and drive sales team’s performance
• Introduce add-on sales and achieve maximum sales potential in line with individual and departmental targets
• Lead by example with cross-selling and support the rest of the team to improve and meet their cross-selling targets

Profile

• University or College Degree in relevant field
• Min 3-5 years relevant working experience in the high-end niche market
• Luxury retail experience preferred
• Retail product knowledge is an advantage
• Proficiency in Microsoft computer applications (Excel, Word, PowerPoint) and email skills required
• Knowledge in SQL or CRM system is an advantage
• Fluent in English both written and spoken is essential
• Ability to speak Mandarin and a second language would be an advantage
• Highly innovative and creative with constant drive for improvement and a passion for customer centricity
• Must have strong interpersonal skills and project management skills
• Energetic and able to multitask
• Able to meet aggressive deadlines under pressure with limited resources
• Organized, accurate and highly detail orientated
• Experience in managing multiple projects and able to work independently and as a team
• Ability to maintain a professional demeanor, working gracefully with others even when under pressure
• Strong fashion sense

Additional information

Routine reports:

• Monitor weekly and monthly reporting for the Boutiques, HQ, Finance department and Management of the zone
• Update qualitative information of clients on BeDior regularly
• Use BeDior diligently to filter clients lists for the team to support various business objectives
• Provide business analysis, event reports & successful story sharing to local CDM team as requested

Monthly routine reports:

• Event reports (Can use BeDior campaigns as substitute)
• Final client lists on local celebrations & giftings