Associate, Marketing (Platform Growth)

The Critical Tasks You Will Perform

• Lead Marketing Campaigns: You will drive the growth of Grab as a platform by leading marketing campaigns focused on new user acquisition and user retention.
• Strategic Campaign Execution: You will manage the end-to-end design and execution of strategic campaigns. This includes concept brainstorming, media strategy, and go-to-market strategies. You must react quickly to mid-campaign performance and optimize activities accordingly.
• Manage In-App Media: Manage in-app media across all business verticals, ensuring optimal performance and aligned with business goals.
• Monitor and Optimize Media Placements: Monitor, analyze, and optimize in-app media placements to maximize visibility and conversion.
• Cross-Functional Collaboration: Collaborate with multi teams to roll out marketing campaigns and in-app media, ensuring they align with Grab's overall goals.

Qualifications

What Essential Skills You Will Need

• A Bachelor's degree in Marketing, Economics, Business, Advertising, Communications, Public Relations, or Business Administration.
• At least 2 or more years of experience in digital marketing, media planning, or performance marketing.
• Experience in meeting and achieve targets in a fast-growing startup environment.
• Familiarity with technology, including generative AI or programming languages.
• Experience engaging and influencing cross team members to achieve targets.
• Experience to develop creative ideas for marketing through multiple channels to reach and engage consumers.
• Ensure the quality of all marketing materials and communications.
• Proficiency in fluent spoken and written Thai and English.