Associate Director of Integrated Marketing Communications (B2B Marketing) Bangkok Based, Relocation Provided

What You Would Be Doing

• Develop Strategic Communication Plans: Ideate and implement comprehensive email and multi-channel marketing strategies that enhance brand visibility and drive engagement among B2B partners.
• Design Impactful Campaigns: Lead the planning and execution of email marketing campaigns that align with brand guidelines and generate quality leads, working closely with cross-functional teams.
• Optimize Partner Journey: Analyze partner lifecycle data to ensure that communications are relevant, useful, and tailored to partner needs, leveraging Agoda’s competitive advantages.
• Analyze Campaign Performance: Analyze campaign results, derive insights, and continuously refine strategies based on data-driven decision-making.
• Innovate and Experiment: Cultivate an experimental mindset by running A/B tests and exploring new communication strategies to enhance engagement and conversion rates.
• Manage Projects Efficiently: Develop KPIs and OKRs, oversee timelines, and resource allocation to ensure successful campaign execution within business objectives.
• Mentor and Lead a Team: Inspire, mentor, and manage a team of marketing professionals and analysts, fostering talent development and recruiting top performers in the industry.

What You’ll Need To Succeed

• Extensive Experience: A minimum of 8 years in email marketing, campaign management, or a related field. Strong emphasis on B2B marketing is a plus.
• Analytical Expertise: Proven analytical skills (SQL and Tableau for visualization). Strong ability to interpret data, drive insights, and apply findings to improve campaign effectiveness.
• Strategic Vision: Ability to conceptualize the big picture while aligning communication strategies with broader business goals.
• Leadership Skills: Strong team management experience, with a track record of hiring, developing, and retaining high-performing teams.
• Effective Communication: Excellent written and verbal communication skills to convey complex ideas clearly and persuasively.
• Market Knowledge: In-depth understanding of industry trends, particularly in Tech and the travel sector, to keep Agoda at the forefront of B2B marketing.
• Adaptability: Comfortable in a fast-paced environment and open to exploring new channels and innovative approaches.
• Skills: : Advanced SQL skills required; Tableau knowledge advantageous.