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    Associate Director - Bakery Business Development

    Full-Time
    Bangkok, Thailand
    Posted: March 13, 2025
    Deadline: August 31, 2025

    Position Details

    About the job

    The position is responsible for managing and developing Bakery Business Development. Manage financial results of Bakery Business Development (sales and operating income). Ensure the results achieve target. Conduct financial performance review Month-to-date, Year-To-Date of own areas. Drive long-term and short-term commercial strategic plan for Bakery Business Development that aligned to company vision, strategic direction in order to drive revenue target

    The position is required to liaise closely with internal sales/operations team and relevant support functions in order to drive strategy and revenue goal and external customers to ensure the value of their money. Support Marketing, Commercial Operations, Managed Markets, and Sales in supplier selection and management. Responsible for development and execution of category plans for assigned categories.

    • Set Strategic Direction for assigned cross-functional sourcing programs through collaborative development of Strategic Sourcing initiatives and Category Plans. Lead cross-functional sourcing teams.
    • Review and drive Bakery Business Development activities that lead business outcomes and enhance strategic partnership with external customers and top suppliers – Makro mail, KVI, annual promotion plan, sales gap recovery action plan, special events, etc.
    • Formulate Price policy and price structure by considering relevant factors and ensure of proper implementation to ensure market competitiveness
    • Conduct industry deep dive analysis to support Bakery Business Development understanding of the market place & provide proactive insight to long term potential sourcing strategies (3+ years).
    • Lead Bakery Business Development assortment strategic actions, conduct annual review and the implementation for new store, new product, core product for store type, item performance review, etc.
    • Identify sourcing best practices and collaborate with cross functional team members to ensure practices are applied. Determine key metrics for supplier performance management and facilitate quarterly reviews with stakeholders.
    • Conduct, review and manage budgeting and costing of Bakery Business Development in overall to ensure that they are exercised with effectiveness and efficiency
    • Translate and cascade annual budget into steps of actions to achieve. Enrol and ensure understanding of each team members’ accountabilities and timely result updates; Operations and Commercial, Store Format, by customer types, by product group, by sub group.
    • Update and communications of tasks and results, agreed steps of actions, communication to other teams, deployment of execution. Meeting with Store General Managers/ Assistant Store General Managers and communicate business direction & achievement, familiarize participants with new products and updated business operations.
    • Determine innovation resolutions to serve customers’ needs, market advantages, market competitiveness and sales recovery that make profitable Bakery Business Development revenue opportunity
    • Conduct and review yearly budgeting (sales, margin, other income) by Category and customer, strategic planning including corporate positioning market and competitive analysis.
    • Review Price Negotiation: Makro mail, KVI: Direct & indirect competitor by store, price matching with competitor, normal price setting / Price structure, new item negotiate margin and other income. Review quotation process to manage supplier negotiation, to ensure products being developed meet targeted margin and priced. Review promotion year plan, action plan for sales gap recovery, special events and activities.
    • Assortment review : New store, new product, renovation, Major by yearly : core product, store type, Control No. of SKU in and out by category by buyer, new item selection, deletion item review, Plan-O-Gram review & approve, performance review by item.
    • Negotiates and manages major packaging contracts, insuring that the required quality, service, availability and budget objectives are achieved.
    • Coordinates onsite visits by all critical suppliers to assure end use of supplier products are understood, production processes are reviewed, and end product flavor, texture, and look will be consistent with requirements.
    • Act as a Subject Matter Expert for strategic sourcing and contract review and negotiation in assigned categories. To ensure that the variety and quality of Bakery product development are to the highest standards of quality, locally sourced, and seasonal in nature
    • Coach immediate team, liaise with larger organization & suppliers to ensure results as per set strategic direction and each year budget.
    • Ensure the execution of People development framework and relevant matters that build substantial functions. Develop people/team, motive, coach and build team capability to be able to deliver results


    Qualification:

    • Master or Bachelor in Business Administration, Science, Marketing or a technical / any related filed. MBA preferred.
    • Strong knowledge of culinary operations in Food Service sector with demonstrated success, preferably.
    • A Bachelor’s degree or culinary degree is preferable.
    • 15+ years professional experience in retail food service management, retail operations, and/or consumer product goods, preferred
    • 5 - 7 year’s strategic sourcing experience preferred.
    • Department level supervisory/managerial experience of direct and indirect reports
    • Demonstrated understanding food safety principles and operational requirements
    • Retails/Wholesales industry knowledge and experience
    • Must have experience working in commercial baking facilities and be familiar with grain processing particularly milling, sifting and heating grains.
    • Demonstrated ability to develop market expertise and credibility in the Bakery Business Development industry segment, including customers, suppliers, products, applications, technology, pricing, value; industry or market problems and opportunities.
    • Must have a strong understanding of the physiochemical and functional properties of various bakery ingredients and baking systems.
    • Negotiation skills: Must possess ability to establish strong working relationships and persuade/influence others; ability to negotiate and defend pricing, contracts, and agreements with suppliers and customers in a mutually beneficial manner while maintaining professionalism and achieving goals.
    • Demonstrated people/team leadership experience with proven ability to motivate, engage, and develop a high performing team. Ability to coach and provide constructive feedback to overcome performance gaps.
    • Fosters Change and Innovation.
    • Seeks solutions that strengthen quality, value, service and effectiveness.
    • Creates Value for Customers. Anticipates and responds to market trends and opportunities.
    • Demonstrates Business Acumen and Business Agility.
    • Engages in effective operational and strategic planning.
    • Ability to travel 30% to suppliers, internal meetings, industry meetings, trade shows, and joint sales calls



    Skills

    Marketing
    Science Communication
    Business administration
    Operational Activities
    Business Meetings

    Job Overview

    Job Type:

    Full-Time


    Company

    CP Axtra Public Company Limited logo

    CP Axtra Public Company Limited

    54 active jobs

    Industry:

    Business & Professional Services

    Ready to Apply?

    Submit your application now and take the next step in your career journey.

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