Assistant Trade Marketing Manager

Job Description

• Monitor KPIs related to Sales, Promotions, and Event Activity Achievements.
• Allocate and manage promotional budgets across various channels to ensure optimal return on investment (ROI).
• Develop and implement promotion guidelines and rules based on post-evaluation insights to achieve objectives.
• Recommend pricing strategies, promotional mechanics, and brand activation ideas for new product launches (e.g., booth demonstrations, booth roadmaps).
• Plan and consolidate promotional activities across all channels: Domestic, Overseas, and E-commerce.
• Evaluate and review marketing activities to improve future strategies.
• Analyze promotional campaigns and suggest efficient mechanics or new ideas based on customer behavior to drive incremental sales with optimized costs.
• Coordinate with cross-functional teams (Sales, Marketing, Planning) to ensure alignment of sales targets, communication plans, and inventory management.
• Track and monitor sales performance against targets and previous year’s results on a weekly basis.
• Stay updated with market trends and competitor promotions to develop competitive strategies.

Qualifications

• Bachelor's degree or higher in Business Administration, Marketing, Management, or related fields.
• Experience in preparing sales documents or direct sales experience.
• Detail-oriented, patient, and capable of working under pressure.
• Responsible, enthusiastic, and possesses strong communication and coordination skills.
• Proficient in Microsoft Office and Google Drive tools.