The Day-to-Day Activities

• Collaborate with the marketing team to complete campaign briefs.
• Lead our media agency on campaign objectives and setup.
• Setup operational processes for asset submission and operationalize these processes to enable the teams to have the right campaigns setup.
• Build audiences across tools to reach the right people.
• Continuously improve and optimize BAU media investment efficiencies across media channels and digital touch points (on and offsite) to design integrated communications plan including campaign orchestration & marketing automation strategy.
• Track and monitor performance and provide timely optimization recommendations for campaigns by working closely with country teams and our media agency.
• Deliver post-campaign analysis and assessment across the marketing campaign’s with key learning points for improvements related to both media and business impact.
• Leverage internal/external data and reporting to analyze trends and provide input and recommendations to improve category performance metrics.
• Develop reports, competitors, and market reviews together with partners.
• Collaborate with diverse teams ranging from country, product to marketing teams to gather data central to decision making and improve performance marketing.
• Develop best practices in relation to campaign management, and product and tool adoption.
• Build relationships with both internal and external stakeholders across the whole of Grab.

Qualifications

The Must-Haves

• 4 years of paid Digital Marketing experience.
• Experience defining metrics and developing reporting/dashboards that are aligned to critical business needs.
• Sound understanding of digital metrics to measure campaign effectiveness.
• Experience in managing dynamic media buy channel operation.
• Hands-on experience on Facebook Business Manager, Google Ads manager, and a solid understanding of underlying building blocks (product feed, automation and more).
• Keen attention to detail, a high degree of creative problem solving and initiative, must be able to work with limited general supervision.
• A/B testing mindset and data-driven.
• Self-starter and an exceptional can-do attitude.
• Strong written and oral communication skills.
• Strong listening, presentation, and interpersonal skills.
• Experience working in a fast-paced decision-making environment.
• Bachelor degree in any field.
• Fluency in English.

The Nice-to-Haves

• Past experience in industries such as e-commerce and q-commerce.
• Past experience with Appsflyer, Programmatic DSPs.
• Experience in setting up tracking links, and / or event tracking with tools such as GTM, GA.
• Basic experience with SQL.
• Bachelor’s degree in marketing, statistics/math and tech-related majors.