Assistant Manager, Demand Planning - Ads & Marketing Service - Food

The Day-to-day Activities

• Analyze merchant data to identify growth areas for Grab Marketing Service strategically.
• Ideate marketing package that is suitable for each merchant segment to serve their needs using data, assets, and demand generation tools.
• Conduct an experiment to see if the package that we designed actually creates an impact for merchants and adjust the package details as needed.
• Price the package using an appropriate method and data.
• Create go-to-market strategy, which includes pitch deck, marketing communication strategy, communication channels, project timelines and other materials needed for launching a package, in collaboration with cross-functional teams.
• Design operation process, working sheets and execute as planned.
• Create campaign performance dashboards to track the performance of the campaigns and create reports for merchants.

Qualifications

The must haves:

• Bachelor’s degree in Marketing, Business Administration, Engineering or a related field.
• A minimum 1-3 years of relevant work experience in financial services, management consulting or technology firms
• Confident in processing and analysing complex data sets using Excel (Essential)/ Tableau (Preferred).
• Working knowledge of SQL is preferred but not essential.
• Quantitative discipline with strong business sense and ability to articulate complex analysis to a wide range of audiences, and translating these to actual business actions.
• Strong project management, stakeholder management, problem-solving, presentation and communication skills.
• Professional proficiency in spoken and written Thai and English.
• A start-up attitude – willing to work hard to get things done, result-oriented mindset, resilient mindset, and eager to learn and try new things.