Assistant Director, Sales - Leisure & MICE

Responsibilities

• Collaborate with leadership to formulate sales plans and set achievable departmental objectives.
• Conduct market research and competitor analysis to inform strategic decision-making.
• Contribute to establishing and implementing departmental policies and guidelines.
• Provide leadership and guidance to the sales team to drive revenue growth.
• Set and manage departmental budgets to achieve financial targets.
• Research and identify new business opportunities to expand market share.
• Actively participate in sales calls to secure new business and close deals.
• Support operational aspects of booked business, including proposals and contracts.
• Monitor day-to-day sales activities of the team and provide coaching.
• Analyze market data to identify trends and implement revenue-generating strategies.
• Collaborate in developing training programs to enhance the sales team's skills.
• Assist with performance appraisals and ensure efficient administrative support for the team.
• Oversee the creation and update of promotional materials like brochures and sales kits.
• Monitor accuracy of hotel information presented by external partners.
• Cultivate strong relationships with internal and external stakeholders, including operations and partners.
• Develop and manage relationships with key clients to secure long-term business.
• Utilize industry resources to identify sales leads and analyze market trends.
• Develop a comprehensive understanding of the target market and competitor landscape.
• Attend and actively contribute to departmental sales meetings.
• Participate in industry events and community activities to expand the hotel's reach.
• Uphold the hotel's image and ensure adherence to best practices in sales and customer service.

Qualifications

• Bachelor degree in Hospitality Management, Business Administration or related fields.
• Minimum of 5 years in sales management experience in luxury hotel sector with an understanding of key markets, strong network of appropriate social/business connections within the key markets that they will be operating.)