About the job

• Seller & Buyer Acquisition: Develop and execute data-driven campaigns across multiple channels to attract new customers.
• Engagement Initiatives: Implement strategic activities to keep existing customers engaged and active, through personalized content, promotions, and loyalty programs.
• Performance Tracking & Optimization: Monitor and analyze campaign performance metrics (e.g., conversion rates, engagement rates) and make data-driven adjustments to optimize outcomes.
• Cross-Channel Coordination: Collaborate with internal teams such as product development, sales, and design to ensure campaign consistency and alignment across various channels.
• Customer Insights: Analyze and understand customer behavior, preferences, market trends, using insights to refine campaigns.
• Budget Management: Manage campaign budgets, ensuring efficient allocation of resources and maximizing the impact of marketing spend.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of experience in campaign management or marketing roles.
• Familiarity with digital marketing platforms (e.g., Google Ads, social media).
• Strong understanding of marketing principles and campaign strategies.
• Excellent communication and analytical skills.
• Strong organizational skills to manage multiple campaigns.
• Ability to generate innovative campaign ideas.
• Ability to collaborate with teams and manage stakeholder relationships.

Qualifications