DIGITAL MARKETING

Responsibilities:

Product Ownership

• Oversee all digital marketing aspects for assigned products.

Strategic Planning

• Develop and execute comprehensive content strategies that align with broader marketing objectives and brand identity.

Campaign Management

• Plan, implement, monitor, and analyze the performance of various digital marketing campaigns, including SEO, Content Planning, Paid Ads, Public Relations, KOL (Key Opinion Leader) collaborations, Case Reviews, and promotional activities.

Budget Oversight

• Manage and optimize the digital marketing budget to ensure the highest possible return on investment.

Agency Collaboration

• Work closely with external agencies to manage and evaluate the performance of outsourced marketing initiatives.

Platform Evaluation

• Assess and recommend new digital platforms and tools, with a specific focus on those relevant to the aesthetic clinic industry, to enhance marketing effectiveness.

Market Intelligence

• Continuously monitor industry trends,competitor activities, and new digital technologies to inform and refine campaign strategies.