Marketing Foundations
Who is this course for
Aspiring Marketers & Beginners – Learn the fundamental principles of marketing and develop a strategic mindset.
Business Owners & Entrepreneurs – Understand how to build strong brand identities and engage customers effectively.
Marketing Professionals & Career Changers – Strengthen your knowledge of brand strategy, customer experience, and value propositions.
Course Overview
Marketing is more than just selling—it’s about telling a story, building relationships, and creating value. In this course, marketing expert and professor Marta Dapena-Baron introduces the core principles of marketing, helping you develop an analytical mindset and strategic thinking skills essential for success in the field.
Through real-world frameworks and engaging lessons, you'll explore the fundamentals of branding, customer engagement, value propositions, and campaign strategy. Whether you're starting your marketing journey or looking to sharpen your skills, this course will prepare you to create impactful marketing strategies that resonate with both customers and internal stakeholders.
What You'll Learn
- Understand Core Marketing Concepts – Master the essential building blocks of branding, customer engagement, and storytelling.
- Think Like a Marketer – Develop analytical skills to evaluate commercial activities and craft effective strategies.
- Create Effective Marketing Campaigns – Learn to build value propositions and design customer-brand experiences.
- Develop a Strategic Marketing Plan – Apply marketing frameworks to drive business growth and success.
- Enhance Brand Storytelling – Learn how to engage internal and external audiences with compelling narratives.
