Strategic Planner

Key Responsibilities

• Strategic Planning: Develop comprehensive strategic plans and media buys that align with client objectives and budget.
• Market Research: Conduct market research and analyze data to identify target audiences and optimal media channels.
• Creative Collaboration: Collaborate with creative teams to ensure that the media strategy complements creative concepts.
• Media Negotiation: Deal with media platforms to secure the best rates and placements for advertising.
• Campaign Monitoring: Monitor campaign performance, analyze metrics, and make adjustments to strategies as needed.
• Industry Trends: Stay abreast of industry trends, emerging media, and new technologies to continuously improve campaign effectiveness.
• Client Presentation: Present strategies and results to clients and internal teams, providing insightful recommendations and adjustments.

Qualification

• Education: Bachelor’s degree in Marketing or Advertising.
• Experience: Minimum of 3 years of experience in media planning, buying, or a related role within an advertising agency or media outlet.
• Media Knowledge: Strong understanding of media planning, buying processes, and the advertising landscape, including digital and traditional media channels.
• Software Proficiency: Proficient in media planning software (e.g., comScore, Nielsen) and Microsoft Office Suite, especially Excel.
• Analytical Skills: Excellent analytical skills with the ability to interpret data and translate it into effective media strategies.
• Creativity: Creative thinker with the ability to collaborate across departments to integrate media and creative strategies.
• Communication: Excellent command of the English language, both written and verbal, ensuring clear and effective communication in a fast-paced, collaborative environment.
• Project Management: Ability to manage multiple projects in a fast-paced environment while maintaining attention to detail.
• Performance Analysis: Familiarity with performance analysis metrics and tools, and the ability to adjust strategies based on campaign performance.
• Trend Awareness: Passion for staying ahead of the curve on media trends and technologies.