Retail Brand Lead

Responsibilities:

• Lead brand execution in retail channels to help maximize brand growth and achieve sales target
• Owner of retail activation plan including in store visibility, promotion, and activation for each retail channel
• Achieving brand consolidated targets through building differentiated shopper-centric account strategies and lead the translation and execution of the marketing strategy into impactful retailer program, respecting and tracking budget to achieve brand target
• Work closely with product managers to lead in developing NPD Launch plan (including NPD performance tracking ) and channel activation plan to maximize brand performance
• Able to take lead on recommendations of the right assortment mix, pack size role and portfolio prioritization for each of the retail channels for commercial team
• Own overall brand merchandising and planogram to strengthen brand image and position in retailers.
• Full Responsibility for all POSM management (planning, budgeting, design briefing & development till delivery to store)
• In charge of GWP & Value Set management to achieve targeted KPI and ensure implement flawless in-store execution within agreed timeline
• Plan and Monitor retail activation Budget and evaluate performance of key in-store activation (Booth Animation / Mini Event / Customer Theme / Lucky Draw / Value Set)
• Work regularly and closely with Commercial team to ensure flawless execution in store in terms of shelf placement, promotion and in-store animations
• Regular tracking on brand sales performance with target and develop action plan if performance is off track

Qualifications:

• Bachelor’s degree in any related fields
• Minimum 7 years business experience in trade marketing function
• Able to work cross-functionally at all levels
• Has demonstrated leadership capability (not necessarily people management), strong commercial acumen in previous roles
• Consistent strong performance and results in previous roles
• Strong enthusiasm on Branding and excited by new product launches
• Data driven mindset with the love of marketing execution
• Good networking skill and be able to build strong rapport and relationships with commercial stakeholders internally and externally
• The love of working in retails/channel marketing with great eyes to spot competition and what's happening in stores