Consumer and Market Insights Senior Analyst

Job Description

• Market, Consumer Behavior, and Competitive Analysis
• Maintain market and competitive monitoring dashboard.
• Monitoring and organizing key metrics based on available research for company trackers.
• With support of senior team members, conducting thorough analysis of market trends, consumer behavior, and competitors to generate strategic and actionable insights.
• Research and Survey
• With supervision of senior team members, independently handling medium-to-small scale preparation of the research, execution, and reporting for both external and internal research. External meaning survey is conducted with research vendors/agencies.
• Ensuring the quality of the research brief is aligned with company objectives and direction.
• Ensuring the quality of research results/findings/recommendations.
• Operational Excellence
• Demonstrate full ownership and accountability on the assigned area delivery.
• Be the champion of customer voices and most updated with market trends.
• Supporting more senior team members in handling stakeholders’ discussion/meeting/request.

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Requirements

• Graduated from reputable universities majoring in Marketing, Psychology, Economics, Industrial Engineering, Statistics, Computer Science or relevant fields.
• Preferably has minimum 2-3 years experience working in a research agency/data analytics firm/consumer insight team in the client-side and/or similar industry (focus on tech).
• Good communication skills, verbally and written.
• English fluency for business and internal collaboration needs is a must (written and verbal).
• Good analytical skills is a must.
• Able to work in a team and have a proactive and willing to learn attitude.
• Have knowledge on primary research (can be from academic research or other types of research).
• Have high attention to detail. Comfortable working with data (qualitative and quantitative data).
• Self-driven, ability to manage multiple projects and other responsibilities and at the same time able to clearly prioritize / effectively delegate tasks is a plus. Able to perform under pressure and ambiguity.
• Able to work under a tight timeline.
• Comfortable working in flexible working hours and occasional traveling.