Brand Manager

Qualification and EXPERIENCES REQUIREMENTs 

• Master Degree in Marketing and/or Business Administration or related field
• At least 7 years of working experience in Brand Management with FMCG or Food Business
• Strong commercial and research
• Good analytical, creative, initative, proactive and self motivated
• Demonstrated leadership, collaborative, communication and negotiation skill
• Good command in computer literacy and English (Japanese speaking is advantage)
• Ability to effectively work under tight deadlines, multi-tasking and manage projects independently

Key Roles and Responsibilities

• Lead and manage strategic and tactical marketing plans to drive overall brand growth and business objectives, including messaging and strategy as well as media plan development and execution.
• Plan, Organize, Implement and Control all marketing functions such as new product launch plan, set up pricing according to price structure.
• Work collaboratively with team to create and manage marketing communication plan for brands from strategic direction to execution and budget management and evaluation.
• Gain a deep understanding of customer experience and needs, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive profitable growth.
• Work closely with agencies (advertising, creative and activation agencies) and distributor to implement and monitor effective A&P spending-media, promotions, public relations and event marketing.
• Manage brand P&L and improve spend efficiency.
• Manage E-Commerce (c-comemrce) marketing to create brand awareness, visibility, communication effectiveness and touchpoint to consumer/ shopper and customer 
• Lead in portfolio management & develop NPDs that satisfy consumer needs as well as company's benefit in alignment with the RBD.
• Develop NPD concept and product formulation and price strategy.
• Work cross region and functionally with sales, trade marketing, R&D, supply chain; packing to develop NPDs along with go-to-market strategies.
• Develop TVC, POP and OOH Media and other tools to support sales team 
• Analyze market trend, competitors’ strategy, activities, and performance in order to develop brand winning strategy.
• Analyze and understand market trends, market/ consumer insight, shopper data and consumer preference.
• Analyze consumer behavior & consumer needs.
• Analyze competitor data (Media & Sales performance).
• Provide suggestions and recommendations for changes to country plans based on analysis