Social Outreach & KOL Specialist

The Social Outreach & KOL Specialist is responsible for leading and managing OPPO’s social outreach executions, with a strong focus on KOL and community-driven content amplification. This role is highly execution-driven, working closely with agencies, production houses, and KOLs to translate internally developed communication strategies into high-impact social content across external social platforms. Owned channels serve as supporting touchpoints to reinforce and amplify outreach and influencer-led content.

Key Responsibilities

• Lead planning and execution of social outreach initiatives, with KOLs and community creators as the primary drivers of social impact.

• Translate internal communication strategies into scalable and effective social outreach executions.

• Manage KOL collaborations end-to-end, including briefing, content alignment, production coordination, timeline management, and quality control.

• Work closely with social agencies, KOL agencies, and production houses to deliver outreach content at scale.

• Oversee content production for social outreach, including briefing, pre-production, shooting, post-production, and final delivery.

• Ensure all outreach and KOL content aligns with OPPO’s brand guidelines, messaging, and tone of voice.

• Manage timelines, budgets, and multiple stakeholders across social outreach projects.

• Monitor and evaluate the performance of social outreach and KOL activities, providing post-campaign analysis and optimization recommendations.

• Coordinate with internal teams to ensure owned channel content supports and amplifies social outreach executions.

• 3–4 years of working experience in Social Media, Content, or Digital Marketing.

• Strong understanding of social outreach and influencer-led content execution.

• Good content sense, with the ability to evaluate ideas, formats, and storytelling for social platforms.

• Proven experience managing agencies, production houses, and external partners.

• Solid project management skills, with experience handling multiple timelines and stakeholders.

• Hands-on experience managing content production and shooting is a strong plus.

• Experience working directly with KOLs/Influencers is required.

• Proactive, detail-oriented, and comfortable working in a fast-paced, execution-focused environment.

• Strong communication and coordination skills.

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