Product Marcom Senior Executive

ATL activities:

• Manage product information in Panasonic website, Facebook and other owned media channels

• Work directly with agencies for ATL/Digital campaign plan for each request from Product Marketing or from Marcom proposal. Monitor, optimize all campaign activities to achieve KPIs

• Work with Product Marketing for category survey or customer studying activities

• Monitor social listening tools to update all activities of competitors and propose countermeasures

BTL activities:

• BTL activities for Washer products (event, activation, showcase, premium, etc.)

• Work with Product Marketing to develop marketing direction and target for BTL activities

• Develop, monitor, optimize all BTL activities to achieve KPIs

• Cooperate and support key dealers for their BTL activities at shop

Other jobs:

• Promote gift purchase and manage with warehouse-in

• Promote legal documents

• Contract and payment, other paperwork

• Prepare, monitor, update content, images of Panasonic products/ promotion information on dealer sites

• Bachelor's Degree in Marketing or related fields

• At least 3-5 years of experience in product marketing and prefer candidates working in consumer electronics marketing field

• Expertise in marketing tactics (ATL/BTL), sales driven

• Interpersonal skills, Good communication skill

• Creative, proactive, committed and customer oriented

• Work under high pressure

• Fluent English

• Performance bonus twice per year

• Healthcare plan

• 16 paid leave

• PVG training cources

• Laptop

• Many team activities