Developing and prioritising creative concepts based on performance signals and market insights

Translating insights into scripts and creative briefs

Leading UGC video production across creators, influencers, and editors to deliver consistent output

Partnering with UA to test creatives and evaluate performance

Identifying winning concepts and scaling them through structured iteration

Continuously improving creative output based on results and platform dynamics

2+ years in UGC production or performance creative

Strong experience with TikTok and short-form video production

Solid understanding of creative testing and iteration at scale

Experience working with creators, influencers, or UGC pipelines

Ability to produce high volumes of content without compromising quality

Ability to translate insights into scripts and clear creative briefs

High ownership mindset with ability to operate at speed and scale output

Fluent English with proven experience creating content for US audiences

Experience managing creative production resources, including budgeting and allocation

Experience working collaboratively with motion designers and video editors