Brand Manager - International Market Brand

The Brand Manager will support the Marketing Director – International Markets, the development and execution of brand strategies for KUN, focusing on driving growth and engagement in the Export market. This role requires strong collaboration with cross-functional teams and a deep understanding of consumer behavior in the dairy category, preferably in products for children aged 5–12.

Key Requirements:

Proven track record in brand management, market research, and product launches.

Excellent communication and stakeholder management skills.

Fluent in English, both speaking and writing skills.

Core Responsibilities:

1. Brand Building & Market Activation

Collaborate with the Marketing Director, Brand Team, and Sales Team International to implement brand-building activities for KUN.

Drive consumer insights and market research initiatives to inform strategy and campaigns.

Plan and execute communication and promotional activities to strengthen brand awareness and product visibility.

2. New Product Launches

Work closely with the International Market Brand Team in Vietnam to coordinate the launch of new products tailored to Local Country consumers.

Ensure alignment with global brand guidelines while adapting to local market needs.

3. Team Leadership & Partner Engagement

Supervise and coach the Assistant Brand Manager (ABM) to develop a team with deep consumer understanding and strong product knowledge.

Build and maintain strong relationships with key partners in the local country, including Modern Trade (MT), General Trade (GT), and Distributors, to ensure the successful execution of brand activities.

*Work location: 217 Nguyen Van Thu, Dakao Ward, District 1, HCMC.

*Working Hours: 44 hours per week, Monday to Friday: Full day & Saturday: Morning only.

1. Education level

Bachelor’s degree in marketing, International Business, Business Administration, Economics

An MBA or advanced degree is a plus/advantage.

Solid knowledge of Marketing Foundation and Brand Management

2. Year of Experience

2+ years of experience in same role in Milk (preferably UltraMilk, IndoMilk, Nestle …), Food, Beverage, or Nutrition company

Ability to demonstrate basic financial acumen.

3. Core skills

Strong capability to analyze consumer behavior, especially parents and kids aged 5–12, and translate insights into actionable marketing plans.

Comfort with interpreting sales data, campaign KPIs, and ROI metrics.

Solid project management abilities.

Have good knowledge of platforms like Facebook, TikTok, and Instagram for the local country.

4. Leadership & Collaboration Skills

Cross-Functional Coordination

Work closely with Sales, Activation, and the International Brand Team in Vietnam.

Manage relationships with distributors, MT & GT channels

Team Management & Coaching

Ability to supervise and mentor Assistant Brand Managers (ABMs).

Build a team with strong product knowledge and consumer understanding.

Communication & Storytelling.

Strong verbal and written communication skills for internal alignment and external campaigns.

5. What we offer

Opportunity to lead a dynamic brand in a fast-growing market.

Collaborative and innovative work environment.

Competitive compensation and benefits package.

• Lương tháng 13 & Year-end Performance Bonus (theo kết quả kinh doanh hàng năm)

• Nhân viên được phát triển về sự nghiệp, tối ưu hóa năng lực.

• Trang bị laptop cho nhân viên