A. SEO Strategy Implementation

- Execute the overall SEO strategy for in-house content platforms including news portals, blogs, review sites, and publishing websites.

- Translate SEO roadmaps into actionable plans for traffic growth, keyword expansion, and content optimization.

- Identify opportunities for organic growth through keyword clusters, trending topics, and evergreen content.

B. Content & Editorial SEO

- Work closely with Content teams to develop SEO-friendly content plans and topic clusters.

- Conduct keyword research, search intent analysis, and content gap analysis.

C. Technical SEO & Site Optimization

- Monitor and improve technical SEO factors including site structure, internal linking, schema markup, crawlability, and indexing.

- Collaborate with Product and Engineering teams to resolve SEO-related technical issues.

- Ensure optimal performance for large content databases including category structures, tagging systems, and dynamic pages.

D. SEO Performance & Traffic Growth

- Track SEO performance using tools such as GA4, Google Search Console, Ahrefs, and SEMrush.

- Analyze ranking trends, traffic sources, user engagement metrics, and content performance.

- Optimize strategies to improve organic traffic, Discover traffic, and keyword rankings.

E. Team Management & Collaboration

- Manage and mentor a team of SEO Specialists

- Set performance targets, workflows, and KPIs for SEO execution.

- Coordinate cross-functionally with Product, Editorial, and Marketing teams to align SEO initiatives.

Experience

- 8+ years of SEO experience with at least 2+ years in a leadership or team management role.

- Proven experience improving organic traffic for content websites, media platforms, or large-scale publishing sites.

Skills

- Strong knowledge of on-page SEO, keyword research, technical SEO fundamentals, and content optimization.

- Experience with SEO tools such as GA4, GSC, Ahrefs, SEMrush, Screaming Frog, or similar platforms.

- Ability to analyze data, identify trends, and optimize strategies based on performance metrics.

Soft Skills

- Strong communication and collaboration skills.

- Data-driven mindset with strong problem-solving abilities.

- Ability to work in a fast-paced environment and adapt to search engine algorithm updates.

- Thưởng hiệu suất theo thành tích cá nhân (mỗi năm một lần)

- Bảo hiểm theo chính sách nhà nước ban hành

- Review tăng lương theo năm